Instrumental in the success of DoubleClick, and Co-founder and COO of InflectionPointMedia, Tom Grotta joins the Influicity team as CRO to assist the company in its rapid growth to achieve global scale
Toronto, Canada, June 16, 2015 (Newswire.com) - Tom Grotta has joined Influicity as the Chief Revenue Officer in the New York office, rounding out a team that currently has offices in Toronto and Los Angeles. In every company he has led, Tom has successfully driven revenue and increased brand recognition through a combination of creative marketing, improved market targeting, and a sales strategy that produces results.
In the late-90’s, Tom was at FloNetwork, a leader in the email marketing space that was purchased by DoubleClick. At DoubleClick Tom was the Vice President of Sales, where he negotiated strategic partnerships and brokered remunerative deals with many Fortune 500 companies. He was instrumental in the growth of DoubleClick, serving to reinforce his professional relationships with marketers, publishers, and agencies alike.
“Influicity has a ton of traction in an exciting space. I look forward to helping grow the business rapidly and to establishing great business relationships throughout our industry,” says Tom.
Influicity has been experiencing rapid growth as media companies, agencies, and global marketers quickly adopt its demand-side influencer platform. The proprietary technology behind the company allows buyers to quickly find social talent, identify the pricing and budget requirements, then manage campaigns with a robust toolset. Campaigns can scale seamlessly, with integrations into other media properties.
“It’s very exciting to have someone of Tom’s calibre join our team at this stage,” says Jonathan Davids, Founder & CEO of Influicity. “Just in his first few weeks, we’re seeing the impact of his experience and network, amplifying the great work our team is already doing.”
With the rise of social content creators across YouTube, Instagram, and Twitter, marketers are struggling to get their products into the right hands. Influicity’s platform provides a direct connection into the global supply of influencers, talent managers, networks, and other players in the space. The platform is quickly becoming an industry standard.
Influicity empowers marketers, agencies, and media companies with a platform to search, buy, measure and collaborate with high-reach influencers on YouTube and across the social media universe. The influencer exchange has well over 1 million listings, with powerful tools to streamline and scale your influencer activations. Learn more at www.influcity.com